Heut freut sich ARMADA verkünden zu können, dass Freeski Legend, JP Auclair komplett, wie gewohnt auf, und ab sofort auch in ARMADA unterwegs ist. Das heisst er wird ARMADAOuterwear, Gloves, Poles, und Apparel zusätzlich zu Hardgoods repräsentieren.
JP ist Co-Founder von Armada, das 2002 als Rider-Brand gegründet wurde. Er ist seit der ersten Stunde des Freeskiings eine treibende Kraft bei der Entwicklung unseres Sports. Von Produktentwicklung, über Movieproduktionen bis hin zur Erfindung neuer Tricks – Jp hatte die Nase schon immer ganz vorne!
Was sagen die, die was zu sagen haben zu JP´s neuem Setup?
„We want JP to do exactly what he has done for the last 10 years; push the envelope with
innovation and continue to re-define the image of the sport he helped create. Similar to all
Armada athletes, JP has always been an integral part of the development and testing of skis and
we are very excited for the future of Armada Outerwear.” – Chris O’Connell, Armada
Cofounder .
“Product development and design have always been some of my favorite aspects of being a pro
skier. As Armada continues to evolve, the new opportunities for creativity and design were
simply too good to pass up. I’m exited to take a more holistic approach to designing a line from
head to toe.” – JP Auclair
Welcome to Armada Outerwear JP!
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About Armada Skis:
Armada is distributed globally in 40 nations and embodies the cutting edge of the sport: athlete
driven, design obsessed, and technologically superior. Their independence allows for a single-
minded focus on the product, assuring that the skis and apparel always meet the needs of an elite
team of riders who know what works. To learn more, visit http://armadaskis.com/
About Alpine Initiatives:
Alpine Initiatives channels the passion, abundant resources, and energy of the snow sports
community and industry into projects that will have a real, lasting impact in creating a
sustainable future for people and their environments. To learn more, visit
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