Überraschende News, die uns heute erreichen! Der Amer Sports Konzern, zu dem auch Atomic und Salomon gehört, hat sein Wintersportportfolio erweitert und das Core-Brand Armada Skis gekauft. Wir sind gespannt, wo die gemeinsame Reise hingeht!

Hier die offizielle Pressemitteilung von Amer Sports:

Amer Sports acquires Armada, a US ski brand

Amer Sports Corporation acquires Armada, the iconic US ski brand, with annual net sales of approximately USD 10 million. The acquisition includes the Armada brand, Armada-branded products, as well as intellectual property and distribution rights. The transaction value is approximately USD 4.1 million, of which USD 2.5 million will be settled with cash. Armada will be integrated into Amer Sports Winter Sports Equipment business unit.

“The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence. Further, the acquisition is synergistic, as we have already in the past collaborated with Armada through a joint manufacturing arrangement. We’re pleased to welcome Armada into our portfolio of strong, well-positioned brands”, says Michael Schineis, President of Amer Sports Winter Sports Equipment.

The acquisition has no material impact on Amer Sports 2017 financial results.

For further information, please visit https://armadaskis.com.